Our Story

Growing up we spent countless hours consuming surf movies, reading magazine articles, and surfing. As we got older we began to travel, experience new cultures, and push our limits in and out of the water. We were soon inspired to start RAPT, a company focused on high quality products that are tested and developed by our team that spends countless hours on the water. We take pride in supporting the local surf community, producing content that inspires, and creating an opportunity for our team to surf first, work second.

We are aware that we are entering into an overly saturated market full of mega-corporations, social media merchandise companies, and the new age of surfer owned and operated startups backed by the best surfers and industry figureheads In the world. We aren’t starting with an infinite amount of money, backed by the best surfers in the world, or just making tee shirts. We are starting as the average surfer with a couple thousand bucks invested in our first run of board shorts. For us, we just want to surf. It’s as simple as that. We want to wear a product that supports the average surfer. A product that is designed for the true ‘giants’ of the industry; the 9-5 work their ass off to save up for the next mission and the groms that spend all their hard earned coin on new boards and their next mission. We embody that because we have all been there. We want to produce content that is relatable, create gear that actually works in and out of the water, and inspire the next generation to chase what we are chasing.